Essie wholesale
Essie is a lacquer-led line with a recognisable shade vocabulary, and the range here covers both traditional polish and the gel side of the brand. Clients ask for Essie by shade name more than by number, which is unusual in professional supply and worth knowing when you build a chart.
Because of that, Essie tends to work best as a retail-facing section rather than as the backbone of a service menu. Salons commonly run a deeper system for services and keep Essie for clients who arrive asking for a specific named shade, or for takeaway sales.
The gel side is stocked in Essie gel. For the broader lacquer range across every brand we carry, see nail lacquer, and for matched service-and-retail pairs see gel and lacquer sets.
Base and top coats are ordered separately and run out faster than colour, so keep them on the same cycle as the rest of your top and base coat stock.
Because Essie sits closer to the retail end than most professional lines, it is also one of the easier ranges to display where clients can reach it. A small shelf near the desk tends to move more bottles than a position on the service wall, since the purchase is usually an add-on rather than the reason for the visit.
For deeper service-focused lines, see DND, OPI or all gel polish.
